Category Archives: Blog

Scrum for Software Globalization

Are you learning about Agile software methods, but aren’t sure how to apply them to software globalization? This article explains how to do globalization in an organization using Scrum as a methodology. Continue reading

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3G Subscriber Data

Data on 3G subscribers is from Mary Meeker’s ‘Internet Trends 2010′ presentation from Morgan Stanley. Continue reading

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Global Product Management Begins at Home

Why is this important? Adapting a product for international markets requires checking your assumptions about the current product definition. If you know why you are doing something today for your current market, it will be easier to check if that will still be true in the new market. This way, the internationalization team will be able to adapt the existing product to the new market in a systematic way. Having a process for internationalizing a product saves both time and cost. Continue reading

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The Power of Rigorous Thinking

There are only two fields where it is legitimate to prove that something is true: law andmathematics. True scientific fields can legitimately prove that a categorical statement is not true, but should never attempt to prove a universal positive statement. Continue reading

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Marketing Segmentation

This article describes the market segmentation process. Continue reading

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Manifesto for Effective Communication

To go beyond the norm, you must take a radically different approach to the same problem.
That is why Ansel Adams prints are different from our summer snapshots, Mario Andretti drives differently from us, and why Whitney Houston isn’t in our church choir. Continue reading

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