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Monthly Archives: May 2010
Globalization Process
This is a diagram describing the software globalization process. Continue reading
Wireless QoS Video
Video promoting Ubicom’s QoS technology for streaming media over a wireless network. I produced this using Adobe Premier, Photoshop, and Cubase SX3. It even includes an original music track! Continue reading
3G Subscriber Data
Data on 3G subscribers is from Mary Meeker’s ‘Internet Trends 2010′ presentation from Morgan Stanley. Continue reading
Global Product Management Begins at Home
Why is this important? Adapting a product for international markets requires checking your assumptions about the current product definition. If you know why you are doing something today for your current market, it will be easier to check if that will still be true in the new market. This way, the internationalization team will be able to adapt the existing product to the new market in a systematic way. Having a process for internationalizing a product saves both time and cost. Continue reading
The Power of Rigorous Thinking
There are only two fields where it is legitimate to prove that something is true: law andmathematics. True scientific fields can legitimately prove that a categorical statement is not true, but should never attempt to prove a universal positive statement. Continue reading
Marketing Segmentation
This article describes the market segmentation process. Continue reading
Manifesto for Effective Communication
To go beyond the norm, you must take a radically different approach to the same problem.
That is why Ansel Adams prints are different from our summer snapshots, Mario Andretti drives differently from us, and why Whitney Houston isn’t in our church choir. Continue reading